Nevada State Senatorial Race - Research Paper Example The challenge for the Nevada State Senate depended on a solitary seat. The challeng...
Sunday, March 22, 2020
The man with the three lives All witches are selfish, the Queen had said. But Tiffanfs Third Thoughts said: Then turn selfishness Into a weapon! Make all things yours! Make other lives and dreams and hopes yours! Protect them! Save them! Bring them into the sheepfold! Walk the gale for them! Keep away the wolf! My dreams! My brother! My family! My land! My world! How dare you try to take these things, because they are mine! Ã¢â¬ Quote by Terry Pratchett, The Wee Free Men (Discworld, 30) (The famous author Sir Terry Pratchett) Terence David John lso called Terry Pratchett is an English author. He was born in 1948 April 28 in Beaconsfield, England. Terry Pratchett Is an only child. His Discworld series Is the most famous books of all the books he had published. Terry Pratchett began to write when he was 13-years old and his first book was published when Terry Pratchett was In the age of the 23. We will write a custom essay sample on Terry pratchett or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Terry Pratchett is educated as a Journalist. Though his work with interviewing celebrity could he publishes books because he got to know some people In the publishing business. In his everyday life he writes, goes walks, sits at his omputer, he say. Terry Pratchett is known for wearing long pointed black hats. His style has been described as more that of urban cowboy than city genl . In 2008 Terry Pratchett was given the title Sr. Terry Pratchetts daughter Is also a writer. Terry Pratchett writes fantasy novels and in 1996 he was the most top selling author in the 0K. Terry Pratchett Is now the second most read author In the 0K. HIS books are translated to 37 different languages. In the U. S Terry Pratchett is number seventh in the list over not American most read author. Terry Pratchett writes two books a year and he had written 43 books in the Discworld series until now. When Terry Pratchett was young his dream was to be an astronomer one day and it is maybe why he has created his own worldview/unlverse in his Discworld books the Earth has a shape as a disc and four elephants are standing under the earth to lift it. The four elephants stand on a big turtle that swims in the ocean that is under the turtle. It something who Is described In the first book of the Discworld series The Colour of Magic, from 1983. Terry Pratchett has also invented his own words that he uses in his Discworld books. Terry is not writes not only literature for adults but also for young and children. He writes also ballads. 3 The Discworld books are about a world where the Impossible can be possible and where supernatural beings takes place and new words are invented. It is like two worlds meet, All of this is told In a completely different way with new methods of writing in which the author describes something that you cannot imagine but still you get an illustration In the head by what he means and it is very strange.
Thursday, March 5, 2020
Marketing Plan For an Innovative New Product Target Market The identification of a target market is important before the launch of a new product. When launching the Ã¢â¬Å"cycloneÃ¢â¬ brand, the target market constitutes a group of people who will be interested in buying the product (Hiam 2). Identifying the target market for the Ã¢â¬Å"cycloneÃ¢â¬ brand is not an easy thing, especially because the product contains many features which appeal to different market segments.Advertising We will write a custom essay sample on Marketing Plan For an Innovative New Product specifically for you for only $16.05 $11/page Learn More However, in identifying the right target market for the Ã¢â¬Å"cycloneÃ¢â¬ product, several factors ought to be considered. First, it would be crucial to identify the demographical characteristics of the target population. The demographical characteristics would include information such as the populationÃ¢â¬â¢s age bracket, income levels, educational background, gender and su ch like factors. Secondly, it will be crucial to identify the geographical location of the intended customer group. The geographical location of a market would determine the demand for a given product. For instance, it would be useless selling jackets in a geographical location with a desert-like climate. In the same manner, certain geographical locations are known to demand certain goods and services more than others. For instance, the Puma shoe company has been known to perform well in Latin American and European countries when compared to the rest of the world (Hiam 19). Lastly, in identifying the right target market for Ã¢â¬Å"cycloneÃ¢â¬ , the psychographic characteristics of the population have to be considered. These psychographic elements will include the personality and behavioral traits of the target population group. The collective interests of the population group will also be included in this analysis. Comprehensively, these elements will have to be analyzed to establ ish how they complement the sale of Ã¢â¬Å"cycloneÃ¢â¬ products. Product Positioning Positioning a brand in the market is a critical component for market success. Its importance cannot be underestimated because brand positioning is more than the productÃ¢â¬â¢s sales. In fact, product positioning is a promise to the customers to explain how the product fulfills their needs (through the elements it guarantees them) (Hiam 23). To establish an effective brand position strategy for Cyclone, it would be crucial to determine the core values of the brand. For instance, it will be crucial to establish if the brand thrives because of excellent quality or good pricing. Once these values are determined, pursuing the same values in the market will amount to a good brand positioning strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More IMC Campaign In coming up with the best IMC plan f or Ã¢â¬Å"cycloneÃ¢â¬ , several factors need to be considered. First, a thorough promotion opportunity analysis should be done to establish the competitive analysis, opportunity analysis, target market analysis and customer analysis of the brand. From this point, corporate strategies should be formulated. The corporate strategies include corporate image strategies, brand development strategies, brand positioning strategies, distribution strategies, business-to-business strategies, public relations strategies, and evaluation strategies. The last process of developing an IMC campaign will be to identify an integrated market communications strategy plan. This plan includes coming up with a set of objectives for the IMC plan and a budget to achieve the intended objectives of the IMC plan. The first objective will be centered on consumer needs and requirements while the second objective will be centered on determining the productÃ¢â¬â¢s distribution channel. The last objective of the plan will be centered on determining the right business-to-business strategy (Hiam 53). Price Determination Determining the right price for the Ã¢â¬Å"cycloneÃ¢â¬ product depends on several strategies. For instance, the distribution channel of the product is bound to determine the overall price of the product because longer distribution channels are bound to command high prices and short distribution channels amount to low prices. However, the Ã¢â¬Å"cycloneÃ¢â¬ brand will be produced with a high-end market in mind. To keep the prices affordable for a wider consumer group, a shorter distribution channel will be chosen. Also, the price of the Ã¢â¬Å"cycloneÃ¢â¬ product will be determined by the cost of production and the price of substitute and complementary products in the market. Obviously, the price of the product cannot be sold less than the opportunity cost and therefore, the product will be priced higher than the product cost. This cost will be compounded with the pro ductÃ¢â¬â¢s distribution cost, to come up with a reasonable mark-up price for the product. The price of substitute and complementary products will also determine the price of the Ã¢â¬Å"cycloneÃ¢â¬ product. If the price of substitute products will be low, the price of cyclone will also have to be comparatively low. The same is also true if the price of the substitute product is high because if the price of the substitute product is high, it will be easy to sell the product at a reasonably high price since there will be minimal price competition (Hiam 23).Advertising We will write a custom essay sample on Marketing Plan For an Innovative New Product specifically for you for only $16.05 $11/page Learn More CRM System Designing an effective CRM system will have to be done with the customers in mind. This strategy is crucial because customer feedback will be important in developing future product improvement strategies. The provision of customer service th rough the CRM system will also be done with a keen emphasis on the medium for service offing. Customer development will be achieved if the CRM is designed to have a feedback mechanism where customers can communicate with the company and inform them of any areas where customer development can be improved. The internet can be an effective tool in ensuring the goals of the above strategies are realized (Hiam 2). Hiam, Alexander. Marketing for Dummies. New York: For Dummies, 2009. Print.